OnlineMatters develops integrated online presences for medium- and large-size corporations. OnlineMatters is an online marketing
and web development consultancy, not an online marketing agency. How we differ from online agencies:
- OnlineMatters approach to online marketing is holistic. We examine your complete marketing mix, starting with customer segments and brand
promise, and then use your integrated presence to maximize sales across all channels and segments.
- We start with the product. Why spend money driving traffic to a site that has obvious sales-restricting design flaws
that are relatively easy to correct?
- OnlineMatters does not use standard metrics, since there is no such thing as a 'standard' business. One of our first tasks is
developing customized metrics tied to your company's unique strengths, weaknesses, opportunities, and threats.
- Everything we do is 'closed loop' - we constantly measure our program performance against your customized metrics.
Strategies and tactics evolve continuously, yielding the highest ROI for each dollar you spend.
- We have a maxim: 'Anything that works is infinitely scalable.' We undertake hundreds of small
tests to find the most impactful techniques, then scale those that are most successful.
- We also like to say 'Averages are evil.' We analyze data at the finest level of granularity seeking deep patterns where small
changes can have big impacts on your bottom line.
- OnlineMatters staff work as extensions of your marketing department. We often work on-site and interact continuously with your staff.
As much as possible, we internalize company values and take advantage of existing resources and levers available to optimize
your online presence.
- OnlineMatters provides on-going training to your staff, allowing them to maintain the programs we establish.
OnlineMatters holistic approach has helped leading corporations develop, deploy, and manage successful multi-channel businesses
based on the latest technologies. Contact us at +01-650-867-8565, or email us.
|
