Affiliate Programs

Affiliate programs are an essential amplifier for online sales and lead generation. They can provide thousands of channel partners to resell your products, and (most often) you only pay when the affiliate delivers a qualified lead or sale to your website.

OnlineMatters manages affiliate programs for our clients, either as independent programs or, more often, as part of an integrated online presence. This is because getting the maximal value out of an affiliate network, without diluting or damaging your brand, requires continuous monitoring and evolution. It also requires tight integration with your other online programs.

For example, it does not do much good to initiate a viral promotion if your affiliates can't participate in it and promote the opportunity to a wider audience. Yet you would be surprised how many online businesses fail to build even that simple link into a specific online campaign.

OnlineMatters team of affiliate marketers will help you:

• Set the best affiliate strategy and balance resources for direct versus indirect affiliate programs
• Identify, add, and prune affiliates
• Develop programs, material, and content for the distribution network
• Aggregate best practices, document them, and feed them back to your affiliates as new programs
• Help you ensure affiliates appropriately represent your brand in the marketplace
• Manage channel conflicts between affiliates
• Design and run affiliate management processes and procedures