| Our consultants have been privileged to
serve a wide range of diverse clients in novel, important, and challenging
engagements. The following paragraphs provide brief descriptions
of our role on several assignments where our experience may be relevant
to your marketplace. AirTouch
Engaged at the time of the
spin-out from Pacific Telesis to develop corporate positioning,
the new name, and visual identity. Subsequently involved in small
business customer segmentation and on-going customer satisfaction
assessment. Also developed the introductory strategy for the initial
"phone-in-a-box" concept, the innovative prepaid service,
and the evolved combined offer.
Applied Materials
Developed an integrated on-line database publishing
application to provide updated product information on over 20,000
parts to field engineers and sales force worldwide.
AT&T
Supported development of online branding and messaging strategy.
cFares
Implemented an entire online marketing program to drive
large traffic increases to a new online travel site. Program
used limited paid search, with the majority of growth coming
from organic sources, affiliates, email, and word-of mouth programs.
Clorox
Developed an online sales tool that allowed Clorox sales teams
to perform real-time quotes and profit projections for their retailers
while in their stores.
CrossLogix
Engaged by board to manage all marketing functions within
the company. Worked with executive team to reposition the company,
identify best markets to target, and launch
new version of the product.
Digital Chef
Developed web-based business offering food management
and supply-chain management services to professional chefs in hotels,
food services, commissaries, and other professional catering organizations.
Site provided over 600,000 recipes, menu development, calorie and
fat content analysis, and scaling analysis. Web site won Microsoft's
1996 Web Site of the Year Award.
Guestserve
Developed an interactive television system for cruise
ships that would provide interactive gaming from cabins, on-line
previewing and ordering of services, video-on-demand, and guest
accomodations.
Identrus
Engaged to launch an extension of the existing Web-based
identity service to Fortune 2000 companies. OnlineMatters developed
the product offering and helped Identrus senior management launch
the service into the corporate market.
Intel
Designed and implemented a program that demonstrated multimedia
messaging. The system integrated audio, video, email, voicemail,
fax, and text documents.
Lucent Technologies
Engaged as corporate brand strategists
to help transform Lucent's brand from that of
an equipment maker with one captive customer to
a global marketer succeeding in a dynamic competitive environment.
In 2000, developed positioning and marketing strategy for integrating
Lucent's world-wide professional services offers.
Macromedia (now Adobe)
Positioning and brand development for their new, entertainment
services subsidiary, Shockwave.com.
Microsoft
Developed the company's original corporate branding strategy.
Also, moved the company's software documentation from the original
"knife-edged green box" to consumer-oriented retail packaging.
Rolm
Developed a multimedia messaging system for Rolm's next-generation
voicemail switch.
SAP
Developed brand positioning for a new Microsoft-SAP joint offering.
Shop.com
Built an entire online marketing program, including paid search,
SEO, affiliate marketing, and email programs. Developed brand
positioning and rearchitected the user experience to meet expectations
of newly-defined core customer segments.
Starsight Telecast
Designed and implemented an on-line guide for
a major interactive television developer. The guide
included advanced television features,
such as picture-in-picture capabilities, scrolling messaging, and
context-based selling.
SoundServe
Founded and launched the earliest on-line music service
for selling music over the radio. This service served over one million
listeners before it was sold to Minnesota Public Radio.
Sun Microsystems
Developed and launched a number of successful products
for this leading computer platform manufacturer.
Time-Warner Ventures
Developed and deployed a customer management
and order capture system for Sunset Magazine that tied both to sales
systems and product suppliers.
Wells Fargo Bank
Developed and deployed an on-line product database
and customer quotation system for the cash management division.
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OnlineMatters provides a complete range of online marketing, multi-channel
marketing, and product design services.
Clients
