Multi-channel
marketing requires a detailed understanding of consumer behavior.
Understanding what motivates consumers to buy a product through
a single channel is hard enough; understanding how and why they
will use multiple channels for acquiring products is like seeking
for treasures in a dark place. OnlineMatters has years of experience
teasing out of consumers a detailed understanding
of their behaviors and motivations. Depending on
the phase in product development and brand evolution, we apply
all of the following techniques:
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