Email Marketing

Email marketing is the lowest-cost form of direct marketing, and is the most universal form of online marketing. No integrated online presence or lead nurturing system would be complete without a permission-based email marketing program.

OnlineMatters develops and manages opt-in email marketing programs for our clients, and works with email databases and programs covering many million names. Our unique approach to permission email involves behavioral targeting combined with prospect and lead nurturing. Wherever possible, we tie email marketing programs to your broader multi-channel marketing campaigns.

It is critical that mailing lists are clean and email programs closely tracked to avoid a level of spam complaints that can cause blacklisting. This is especially true when leveraging third-party email programs (e.g. larger affiliate networks), whose monitoring can vary widely. OnlineMatters uses state-of-the-art campaign monitoring tools to ensure that your campaigns have the highest quality and lowest likelihood of triggering spam alarms on the major backbones.

OnlineMatters Email Marketing Practice provides the following services:

• List development and acquisition
• Email campaign development and monitoring
• Landing page development and creative testing
• List analysis, list cleaning, suppression list management
• List append services
• CRM and lead nurturing system integration
• Webinar development and marketing
• Campaign analysis and reporting