Public Relations and Reputation Management

Social media has changed the nature of

public relations

. Prior to social media, except in the most egregious cases, negative perceptions could be managed through traditional methods. With the advent of social media, negative perceptions can now mushroom in a matter of hours into a

public relations crisis

as chatter spreads across online news and social media outlets. The web is a conversational medium. Companies that do not engage in and manage their presence in the conversation do so at the peril of seeing their reputation and brand damaged in a heartbeat.

OnlineMatters has an entire practice in online public relations and reputation management. We provide you with the intelligence, strategies, and tactics you need to protect and enhance your brand in the minds of your customers and followers. While there are interesting cases of both success and failure in reputation management, there is no "cookie-cutter" methodology. Each case is unique, and OnlineMatters brings an intense creativity to bear on reputation management issues. We help you strategically drive reputation management and, when a problem arises, engage in immediate crisis management and triage to prevent any lasting damage to your brand.

OnlineMatters Public Relations and Reputation Management practice provides the following services:

• Online media tracking
• Reputation management program development and implementation
• Crisis public relations, urgent response, and PR triage
• Company and product launch support for Integrated Online Presence
• Social media program design and implementation
• Word-of-mouth program support and integration