Social Media

Social media

comprises a universe of hundreds of sites that create a "media surface" across the web. Sites include social networks, social bookmarking sites, wikis, forums, photo and other content sharing sites, blogs, and social news sites. Any social media campaign needs to have clear goals and be consciously designed to shape the media surface in the way that best engages your customers, most often, most effectively.

Social media is also a two-edged sword. While social media marketing has the power to create online franchises faster than any other tool in the online marketer's arsenal, social media marketing can also destroy an online franchise in a heartbeat if misused or ignored. The downside of bad word of mouth far outweighs the upside. It is critical to use a careful approach driven by a knowledgeable team with extensive experience.

OnlineMatters social media marketing practice provides you with a team that tracks the web's media surface as it evolves and knows how to leverage it optimally for specific campaigns. We ensure you avoid the missteps which make for bad word of mouth. We also have tracking services that constantly watch for potentially negative postings about your company or products, allowing them to be triaged in near-real time.

Our Social Media Marketing services include:

• Social media campaign design
• Social media site evaluation
• Social media and viral marketing program execution
• Media tracking services
• Viral PR services