Staff

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Arthur L. Coleman
Arthur L. Coleman is the founder and CEO of OnlineMatters. Mr. Coleman is well-known in Silicon Valley as a specialist in multi-channel consumer marketing, and was one of the first to implement - as early as 1995 - methods for successfully migrating traditional brands into an online presence or creating new brands just for online markets.

Mr. Coleman was an early visionary for what has become Internet commerce. Over the years, he and his teams have helped create or evolve numerous online innovations, such as the first ecommmerce website, the first electronic wallet, elements of the Java platform, as well as current Internet payment and smartcard platforms

Mr. Coleman is a frequent industry speaker on e-business, multi-channel marketing, and online payment systems and holds a B.A. and M.B.A. in English from Stanford University.

Matt LeBaron
Matt LeBaron brings over a decade of experience in online marketing to the OnlineMatters team. Mr. LeBaron was not only one of the earliest experts in paid search, he also was the first to develop an automated bid management system for PPC bid submissions. The bid management system was capable of updating PPC bids automatically on over 2 mm keywords every 4 hours.

Mr. LeBaron was the VP of Online Marketing at cFares, a membership-based travel site, where he managed all aspects on the online marketing mix, including PPC, SEO, and affiliate programs. Prior to that he spent 8 years at SHOP.COM in a variety of online marketing roles, his last being the Senior Director of Advertising.

Hank Azarian
Hank Azarian brings close to a decade of applied expertise in multiple ecommerce sectors, including travel, music, entertainment, online video, consumer finance and personal real estate. Mr. Azarian has worked with dozens of websites implementing SEO best practices in keyword identification, content development strategy, link authority development, viral/social media optimization, RSS feed optimization, and the metrics to measure and improve upon these efforts.

Hank's roster of clients has included Fandango, Comcast Cable, Helio, and United Online, among many others.

Hank received a BA in History from Chapman University and a JD from the Southwestern University School of Law.

Joe Morin
Joe Morin specializes in enterprise level search optimization for large scale and global web properties, Mr. Morin has consulted with many large web properties and multi-national corporations with their Internet marketing strategy including Autobytel, Inc., Dentist.net, Sparkletts Water, MGM Mirage, UsedCars.com, Travelzoo and World Publications. Mr. Morin is a regular speaker at several search marketing conferences

Mr. Morin also serves as a Director for WebmasterWorld.com, the Internet's leading forum on search marketing and as a Moderator for Search Engine Watch Forums in the 'Google Web Search', 'In-House and Corporate SEM' and 'SEM Related Organizations and Events' forums appointed by SEO's leading industry observer and journalist Danny Sullivan of SearchEngineWatch.com/Jupiter Media.

Carmen Hughes
Carmen Hughes has developed a deep level of expertise counseling and representing companies in both the high tech and consumer tech arenas for over 15 years. She has been responsible for developing, planning, and implementing public relations focused on corporate and product visibility, category creation,and market education.

Ms. Hughes experience spans companies from start-ups to public companies, in the enterprise, consumer-level software and Internet-based services arenas. As the media universe has evolved, she has become a leader in online public relations, reputation management, crisis PR, as well as leveraging social media to achieve a variety of PR goals.

Ms. Hughes graduated with a bachelor�s degree in Business Administration from San Francisco State University. She has served two consecutive, 2-year terms as vice chair of the MIT/Stanford Venture Lab, (VLAB) a highly-regarded non-profit organization that presents business forums to promote and strengthen the process of starting and growing technology-based companies. She currently serves as an advisor to VLAB, as well as on the advisory boards to several technology startup-companies.

Gerron Vartan
Mr. Vartan is Managing Director of OnlineMatters Brand Management practice. Mr. Vartan collaborates with OnlineMatters via Aegis Partners, a specialized marketing firm that helps companies create and leverage brands. He has over twenty-five years experience in corporate positioning and identity, product development, marketing, advertising, and design consulting.

Over his career, Mr Vartan has helped numerous Fortune 500 companies develop their brand positions and presences. These include E&J Gallo Winery, Maybelline (a division of Schering-Plough), Gillette, Procter & Gamble and Coca-Cola Foods.

Mr. Vartan attended Princeton University, has a BSBA degree from Northwestern University and an MBA from Northwestern's J.L. Kellogg Graduate School of Management.

Sean Carlos
Sean Carlos has been managing international online presences for major corporations for almost a decade. He has been a specialist in SEO and web analytics for international corporations since 2005. Prior to that, he was IT Manager of Italian real estate portal CasaClick.it, part of the Pirelli Group.

Mr. Carlos has had prior roles at Hewlett Packard and the Los Angeles County Museum of Art (LACMA). He gained an early understanding of many of the problems that search engines face today in unstructured text indexing and retrieval through the development and implementation of an early enterprise search application while at LACMA.

In addition to his client work, Mr. Carlos has collaborated with the Web Analytics Association and the University of British Columbia in producing the first known Web Analytics course. He graduated with Honors in Physics from Bates College, Maine. He speaks English, Italian and German.

Ralph Severini
Ralph Severini is a senior management, sales and marketing executive with over twenty years experience in high tech and consumer marketing.

Most recently he served as Director for Endeca Technologies, a leader in search and business intelligence. Prior to Endeca, he was an executive with Open Text (NASDAQ: OTEX) which focuses on content management, social networking, search and digital asset management. Previously, he held senior executive roles at Sungard Data Systems (NASDAQ: SDS), Entrust Technologies (NASDAQ: ENTU), Sun Microsystems (NASDAQ: JAVA) and AT&T (NYSE: T).

Ralph holds a bachelor degree in mathematics from Rutgers University in NJ, plus both Master of Science and MBA degrees having attended the Stevens Institute of Technology in NJ, and Golden Gate University and University of Southern California in CA. His core thesis in graduate business school was Marketing in the Recording Industry. He has been a member of MENG (Marketing Executive Group), the American Management Association and other marketing and technical organizations.